Tapping into New Beverages and Profits

Beverage Station - Tapping into New Beverages and Profits

Choice for the Operator. Choice for the Consumer.

When customers are looking for the freshest beer, they already know to ask for what’s on tap. But with the Micro Matic Beverage Station, you can offer a new variety of fresh kegged options. Hotel food and beverage managers can serve wine, coffee, beer, and cocktails—all from the same dispensing unit. The Beverage Station provides a unique beverage experience for the customer, as well as ease-of-use and quick cleanup from a service standpoint.

The Beverage Station is completely customizable, and can be tailored to fit any venue. With 12-keg or 8-keg capacities available, choose from a variety of dispense options to fit your customer profile: pair a major brewery classic and a local seasonal IPA, pour a pinot grigio or chardonnay, create a signature premium pre-mixed cocktail, or infuse a special roast cold brew coffee with nitrogen. Options include installing a bar gun that pours straight or mixed liquors and sends sales directly to the register.

The heart of Beverage Station is two dedicated temperature zones: the cold zone maintains a temperature range of 38-45°F for beer, white wines, cocktails or coffee, and a warmer zone can be set at the perfect 55°F for red wines or cask ales.

Beverage Station Tapping into new beverages and profits

Chris Brown, Director of Food & Beverage at The Ritz-Carlton Orlando, Grande Lakes says, “We have had great success utilizing the Beverage Station in banquets, our specialty restaurant, and even as a temporary poolside bar. The flexibility and mobility of the unit is one of our favorite attributes. Being able to serve beer or house made cocktails on tap on four of the faucets is a great selling piece for our customers. Our guests love the fact that they can get draft beer, wine or cocktails in banquets, this is a new trend we will see a lot more of in the future!”

Profitability for the operator is key. Draft dispense is the best option when it comes to beverage profitability. Kegs yield a far higher margin in comparison to bottles or cans. The Beverage Station creates the opportunity to generate revenue from new revenue sources. Maximize the earning potential from spaces previously not imagined.

A Beverage Station can explode event revenue—large or small—and choosing a mobile option means that guests won’t be tied down at one or two bars. Heavy-duty casters make it easy to move the Beverage Station to a ballroom, lobby, or patio to serve customers at special events.

There are many distinctive Micro Matic towers available that will personalize the Beverage Station to compliment your venue: choose from sculpted towers with a high-polish chrome finish, brewery-style industrial pipes, or add an old-world ceramic element. Customize the Beverage Station unit with attention-grabbing promotional graphics, or highlight “What’s On Tap” with a vinyl wrap.

With up to 12 choices on tap in a compact footprint, Beverage Station makes dreams come true: for the operator fast and easy service, with increased profit potential; and for the consumer the dream of choice a reality.

Let’s get started! Click here to choose a Beverage Station to fit your beverage program

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