Is the Self-Serve Beer Tap System the Future for the Hospitality Industry?

Self-Serve Draft Beer on Tap

In our daily lives, it's easy to overlook how technology has changed our existence. From communication to transactions, technology is changing the way we live, consume and interact with one another. Starting with pumping our own gas and booking our insurance or travel without a third party, to scanning our items at the grocery stores, self-service has brought a lot of independence, speed, and convenience to us.

Customer’s choices and preference for self-serve are being reflected by recent decisions of big names such as McDonald's, Starbucks, Amazon, and others that are also giving their market what they desire. Depending on the type of self-serve, it often goes far beyond just convenience, it also brings efficiency, saves costs and usually brings in more profits. In the 21st century, we do a lot of activities that used to be done with the help of someone else on our own and self-serve beer tap system is one of them - think of it as the next step from self-serve soda at restaurants, now we have self-serve beverages and other drinks.

Self-Serve Beer Tap vs Traditional Tap Rooms

Self-serve walls simplify the process of pouring beverages. What was once a 7-step process taking up to 15 minutes can now be done in less than 20 seconds.

In traditional taprooms/ restaurants

It’s been 15 minutes, but for your customer it feels like an hour. For them, waiting may be awkward and they may be wishing they could just order straight away. This is the average customer experience in traditional taprooms. In detail, the guests in traditional settings usually:

  1. Wait their turn to talk to a bartender or waiter
  2. Place their order
  3. The server places an order in POS
  4. The bartender gets a printout of the drink to make
  5. They make the drink
  6. Bartender places drink on the pick-up area with the receipt
  7. The server delivers the drink to the guest

After a long day of work, your customers might feel extra tired by the additional work of having to wait for their drink. It’s also worth noting that this process repeats itself every time a customer wants a new drink. This is where self-pour taprooms shine: the simplicity and convenience of the bar experience.

In self-pour taprooms/restaurants

In self-pour taprooms, you can let your customers enjoy their drinks in two easy steps. Making your customer feel right at home, just like getting another beer in the fridge. In this new setting, the guests:

  1. Open a tab with a host (The server connects the tab to their RFID card)
  2. With the RFID card connected to their credit card, they can instantly access beers, wines, cocktails, kombuchas, cold brews, or any other types of beverage that are available on self-pour taps in a given establishment.

Due to this dramatically increased efficiency, self-serve beverage technology is rapidly changing hospitality industry and becoming more visible everywhere around us. Restaurants, Breweries, Bars, Arcades and even Cruise ships or Military bases are now enjoying benefits of self-serve beer systems. The self-pour tap allows guests to seamlessly serve themselves drinks, while getting charged by the ounce. In turn, establishments make more money thanks to less wasted product and increased beverage sales.

How exactly does self-service beer tap system work for the guests?

Customers can pour themselves as little or as much as they would like, paying with a card or wristband that uses RFID technology to run their tab. In order to avoid overconsumption, the system limits guests to accessing only 2 drinks at the time. For wine, a drink would be 5-7 ounces and for beers, it is 10 – 16 oz. When the patrons reach the point of legal limit and they need to get their RFID card or wristband reauthorized, the staff can give their RFID card access to 2 more drinks.

Benefits of Self-Serve Beer Tap System for Businesses

  • Significantly boosts beverage sales as the customers tend to drink more
  • Decreases product waste (no spillage or drinks forgotten to be rang into the tilt)
  • Eliminates sampling for free (costly for businesses) as customers pay by the ounce for everything they sample
  • Decreases staffing needs

In short, the self-serve technology system completely changes the economics of owning a restaurant, brewery or bar. Customers wait less and buy more, every ounce is accounted for, and less staff are required. Ultimately, the self-pour system allows to increase serving capacity and increases the bar staff efficiency.

What to Expect with a Self-Serve Beer Tap System

Are you keeping up? Self-service technology is currently a giant in the hospitality industry. If you want to hop on the trend, here is what you should expect with your self-serve beer wall:

Besides benefits for the operators of the self-pour system, beverages on taps are more environmentally friendly. For example, one keg of self-pour wine equals about 120 wine glasses with each glass as fresh as the first. Overall kegged wine saves 20 bottles of wine – which equals 39 pounds of packaging – from the landfill.

Serving drinks other than beer is not a problem

Self-pour is not limited only to beer and wines. Among other commonly served drinks on self-pour taps are:

  • Cocktails – the popular cocktails that your establishment serves on daily bases require a significant time investment by your employees; when the cocktails can be made and sold in batch, it is not only much more time efficient but also more economical as less staff needs to cover the floor at the peak times
  • Kombucha – this beverage started off as a novelty but has quickly become a very popular drink
  • Cold brew – unlike regular coffee, cold brew is more flavorful and less acidic
  • Iced tea and other soft drinks – these beverages were the first ones to be self-served (gas stations, movie theaters)

Whether it is beers, wines or cocktails that are your main bread and butter, if you are looking for innovative ways to increase your beverage sales, implementing self-pour technology could be just what you are looking for.

PourMyBeer, is a market leader in the self-serve dispense technology and combines the expertise and quality of Micro Matic engineered draft systems to deliver an innovative, user-friendly self-serve beverage dispensing experience.

Let Your Customers Experience the Best Self-Serve Beer Tap System

PourMyBeer has engineered the most advanced and reliable software and hardware. Their system has room for up to four taps per screen and runs on hardware built to last. There’s no need for Wi-Fi and no need to worry about random operating system updates thanks to the proprietary Linux system. With an unparalleled support team on-call, it’s no wonder that PourMyBeer has installed over 4,672 taps for businesses across the globe, serving clients such as Buffalo Wild Wings, WeWork, Whole Foods, Ceasars Entertainment, U.S. marine corps, and many others.

If you are curious to learn more, contact a Micro Matic sales representative.

Self-Serve Draft Beer on Tap

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