We’ve all consumed beer directly from a bottle or a can, a habit we picked up some time during our high school or collegiate “experimental phase”.  And yet, few of us have kicked the old habit of popping the top and guzzling down the delicious contents stored within our old friends aluminum and glass. In this act we are, according to beer experts, robbing ourselves of the true beer experience.  The foam, also known as the head, of the beer is an essential part of a great beer drinking experience. Not only is foam pleasing to the eye, but it also ensures that the proper aroma is released during consumption.

Founder of the Boston Beer Co. responsible for brews like Samuel Adams, Jim Koch explains, “As the CO2 [carbon dioxide] rises in the glass, the beer will capture some of the hop aroma, and the foam releases this aroma.”  The foam actually locks in the beer’s aroma and releases it through the duration of the beer, securing fresh taste from the first sip until the last gulp.  Fat Tire brewmaster Grady Hull agrees “Some aromas are released by the foam, and others are held in to be released as the beer is consumed.”

Bottles and cans are meant for recycling.  Get to your local watering hole or install a kegerator and start enjoying real beer - Draft Beer!  Beer that’s poured correctly from a tap will always taste the way the brewer intended.  Draft beer has just the right amount of foam to ensure a great beer drinking experience.  It was fun to stack all of your beer cans into a giant pyramid at the end of the night … in college.  Now that you’ve grown up, enjoy beer the way it was meant to be consumed- with the right head, poured from a tap.