Sam Adams, known for being the beer
drinker’s domestic go-to, has recently launched an ad campaign for
their black lager. It’s in the typical vein of Sam Adams commercials, a
lot of chit chat from the brewery workers and of course founder Jim
Koch. In his usual “I’m not a beer guy” disguise and manner of speaking
he describes the art of crafting Samuel Adams Black Lager. And you know
what? We think its pretty darn cool.
So often the norm of beer advertising is a bunch of shirtless dudes
running around hitting volleyballs at hot, un-assuming young women (a
part I’m not totally mad at), or a tongue-in-cheek joke about a good
wingman or magic beer-fridge, etc. I am actually impressed with the
latest ad campaign from Samuel Adams and their new Black Lager. This
lead me to their Web site where they have 15 videos that give you an
idea of who Samuel Adams is as a brand and the techniques they employ
for making beer.
Having never actually consumed a black lager, I was intrigued by the
advertisement (as I type I’m enjoying one). Although certainly not a
stout, which happens to be my end-all for a relaxing weekend, Samuel
Adams Black Lager has a bold flavor - the kind that lets you know you
are drinking a “real” beer. It’s not thick like a stout, but it does
have a similar flavor. It’s a pretty awesome beer, where most stouts
leave you feeling a little full, Black Lager doesn’t fill you up but
still delivers great taste. I highly recommend it for anyone scouring
the beer section at their grocery store, on the hunt for something new.
Check out Samuel Adams videos here.