After a disappointing April that saw beer
sales plummet to some of the lowest monthly sales in the company’s
recent history, A-B’s sales have rebounded in May. The King of Beers
has come out publicly to say that its quarterly earning are up 1%, a
good sign for their year-end growth projections that had many industry
insiders stunned at A-B’s confidence. Anheuser-Busch stated at the
beginning of the fiscal year that they hoped to experience somewhere
between 7%-10% growth in 2007.
April’s dip in sales may have been a surprise to some, but not to
others. April was one of the slowest months across the board for mass
retailers. Bad weather in 2007 has been plaguing numerous businesses in
and outside of the beer industry. With people couped up in their homes,
hiding out from the wet weather beer sales have been slow. Bar and
other on-premise facilities have also seen a dip in sales.
With better weather in May people have been getting back to normal.
With the warm weather trend throughout the United States and Memorial
Day Weekend (the official start to barbecue season) beer sales should
be getting back to normal. A-B should expect to see a huge spike in
sales considering the fact that many people have been waiting for their
chance to spend the day at the park, queing up hamburgers and hot dogs
and enjoying their favorite brews.