That seems to be the motto over the last few months.  If any of you have been outside lately you may have noticed that the air is a little warmer, the sun is a little hotter and your brow is forming more beads of sweat than usual.  That’s because, although we are already deep into the year’s third season, the summer has finally hit the USA.  So what are Americans doing to cool off amidst the stifling heat?  They’re running out to buy ice cold beers, of course!

A recent poll that collected sales data during the four weeks between July 16th and August 8th show a 44% growth in the purchase of beer from last year.  That means as record-breaking temperatures in more than 50 cities continue to swelter, Americans are turning away from conventional cures like sports drinks, bottled water and uh … bathing, in favor of their old friend the frosty brew.

And why not?  When it gets hot outside, I too enjoy an ice cold beverage.  For me, that ice cold beverage is a mouth watering Budweiser.  Sure, people will say that alcohol causes dehydration - something you don’t want when trying to fight off a heat-wave.  I like to say that beer causes rehydrAWESOME, making you feel awesome after you’ve been out in the hot sun or tanning under the fluorescent lights of your cubicle.  So if you’re feeling all sweaty like me: stop what you’re doing, run to a grocery store or your favorite bar and buy yourself your favorite beer.  You will feel better instantly, guaranteed** or your money back*.

*(Disclaimer: Micro Matic will be handling unrealized guarantee claims, not me.)

**(Apparently, due to legal reasons, I would have to handle those guarantees.  No more guarantee.)