The latest polls are in and craft beer sales have grown yet again, adding fuel to the fire of smaller, independent breweries.  A poll taken by the Brewers Association showed that craft beer sales are up 11% during the first half of 2006 compared to sales during the first six months of 2005.  This year’s growth marks the third consecuctive year craft beer made large strides in sales.  In 2004 sales were up 7% and in 2005 9%.

The last time craft beer sales saw two digit growth was back in 1996.  1996 saw not only a surge in sales, 26%, but also a surge in breweries, 35%.  Although a great year for sales, market analysts pointed out that the sales spike correlated with the increase of new companies entering the segment.  Since that year, the number of craft brewers has leveled off and remaines virtually the same a decade later.  That’s why the numbers from this year are so astounding - they are not related to an increase in craft beer providers, but are based on growth in popularity.

"The current trend in craft beer sales increases demonstrates a growing consumer preference for the diverse and flavorful beers made by craft brewers," said Paul Gatza, Director of the Brewers Association professional division.  The growth in popularity for craft beer may signify a change in the way Americans are drinking beer.  Craft beer represents a shift away from the giants of Budweiser, Miller and Coors, and highlights the growing demand for beer with different flavors, aromas and colors.  Although I love an ice cold Budweiser, its not cheating to try out a new beer every now and then, right?  Sorry Bud, it’s not you, it’s … it’s me.