It seems our friends at Anheuser-Busch
have been very busy in this very short year. 2007 is barely two weeks
old and yet Mr. August A. Busch IV and his tiny little brewery are
already making some waves. A-B will be making two new additions to
the family and they have some spiffy new bottles to coincide with the
NFL playoffs and impending Super Bowl. It seems the newly appointed
president has no intentions of letting his company’s sales slump - it
also seems, A-B will be snatching up (at least a piece) of every
brewery up for sale.
The newest conquests in A-B’s quest to own every beer manufactured
on the planet are Old Dominion and Czechvar. Old Dominion is fairly
strong player in the craft beer world of the Northwest. Operating
mainly in the Virginia and Maryland markets, Old Dominion is well-known
for its popularity amongst locals, a stable of the “true pubs” of the
area. While the company will not fall squarely into the hands of A-B
(a fairly complicated deal involving A-B, Ram’s Head and Fordham. Old
Dominion will become the latest in A-B’s ever-expanding roster
of craft beers joining Redhook, Widmer, Kona and Goose Island.

The deal to acquire the rights to distribute Czechvar in the United
States is evidence of A-B’s desire to acquire foreign labels. The
reason being, A-B has been in legal battles with Czechbar’s brewer,
Budvar, for decades. Budvar has long claimed the rights to the name
Budweiser and is embroiled in legal battles across the globe with
A-B. It seems the latest Busch to run the A-B empire is willing to
look the other way to bring a great import stateside. Coincidentally,
A-B is probably the only company capable of taking the Czechvar brand
coast to coast in the US. A-B’s incredible distribution channel is
the only way coast to coast distribution is possible for
Czechvar, since Budvar’s master brewmeister created a 105-day sell
date.
Finally, in more light-hearted, less-businessy news, A-B will have
some new and unique packaging for their Budweiser and Bud Light
brands. The South Florida market will get its hands on some
gridiron-inspired 12-ounce bottles just in time for the NFL’s
playoffs. A-B began distributing the bottles in late December. The
same market will also be the first to see the 16-ounce Budweiser Select
aluminum “club bottle”. Many of you have undoubtely seen the blue and
red variations for Bud Light and Budwesier, respectfully.
Stay tuned for more interesting updates in the world of A-B!