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11/7/2006
Posted by Matt
Poor Best  

Spotlight: Anchor Brewing

At a time when companies across the nation are merging, forming joint ventures and absorbing one another in an effort to turn larger and larger profits, Anchor Brewing stands head and shoulders above the ugly word of corporate pirates and backroom deals.  While other companies seek to monetize their businesses at every angle, cutting quality to produce higher quantities, Anchor has remained firm in their ways.  They sell craft beer, plain and simple.  Or maybe not so plain and simple because they don’t just sell craft beer, they have been selling incredible craft beer since the 1950s!

The small, privately held company has held on to its roots from its humble beginnings.  The owner of Anchor Brewing, Fritz Maytag, is an heir to the Maytag fortune.  However, after heading west to study English Lit and Japanese at Stanford University, he found himself engrossed in San Francisco’s “Beat” culture in the late 1950’s.  Wondering what to do, and not wanting to “sell out”, Maytag decided to purchase a dilapidated old brewing company filing for bankruptcy.

Learn how Great Tasting Beer Starts with a Clean System

Brewing only a few hundred barrells each year at the outset, Maytag and his Anchor Brewing were lauded by competitors as a small time operation that was not capable of keeping up with the big boys.  Although Maytag wasn’t able to use his Stanford degrees to his advantage at Anchor, he quickly began to master the art of craft brewing.  Members of the San Francisco bar scene fell in love with Anchor Brewing, and soon the product was turning up all over the United States.

By the early 1990’s Maytag faced a serious dilemma. He needed to raise funds to spread his product into more U.S. markets, however, in order to do so he would have to go public.  After pondering the decision for a few months, he decided against the public offering.  He and his employees knew they had a good thing going, and bringing in a board might stifle their corporate culture or worse - lower the quality of their beer.

The decision to remain private turned out to be the decision that defined Anchor Brewing.  Over the past two decades dozens of larger beer companies have sought out the small craft brewing house, hoping to sell the brand in an effort to increase their revenues.  Each time, Maytag just smiles and politely says, “No thank you.”  His goal is to continue creating a great craft beer, not to make hundreds of millions of dollars.  His business mantra is simple, and is one that more business owners should consider: Take pride in your work. Don’t grow beyond your company’s means. Treat and pay employees well, even after they’ve retired. Create a collaborative atmosphere. Give generously to schools, libraries and other neighborhood nonprofits.  Thanks for the wisdom, Fritz.  Keep knockin’ ‘em dead!

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