Monkey710 - I believe the PC fan is 30 CFM. It definitely loses some flow by the time it pushes the air up all the way up to the tower. In both cases (blower or fan), the tower was plenty cold ... as cubby_swans said you don't need much flow at all really.
Scott - I'm not angry.

I was just disappointed when I noticed the blower, which is being marketed to put inside a fridge, puts off so much heat. When I first got it installed I noticed the fridge compressor ran a
LOT more to keep up with it, which inspired me to check the numbers.
Lunkhead - the
PC fan power consumption did not go up when installed in the kegerator. If I isolate it and check the consumption separately, it's still the same. I believe the reason the overall consumption goes up (in both cases) is the colder air is being pushed into the very-much "under-insulated" tower, which becomes very cold to the touch and loses a lot more heat than when the warmer air sits in there, stagnant. It's running the coldest air over the least-insulated part of the system. Colder air pushed to the top of the tower will push warmer air back into the kegerator. All this makes the compressor run more often.
I'm assuming the additional heat loss from the tower is relatively constant in both models. The main problem with the blower (over the fan) is ambient heat given off by the blower itself.
By the way, with no air flow, the temperature difference between the top and bottom of the inside of the kegerator is significant (6+ degrees). With the air moving through, the difference drops to a degree or so.