All keg hefs should be stored chilled at 38, and upside down. The reason they store hef upside down is because it is an unfiltered beer, that is what makes it cloudy, so all of the particles settle at the bottom of the keg. If the bottom is the valve side (upside down), when you stand it right side up to tap it, all the yeast and stuff that makes hefs so good filters down through the keg. That is how the brewers intend for it to be. I've heard it called 'releasing the yeast'.
With bottles you are supposed to roll them on their side before opening.
Hefs have some of the highest internal carbonation levels of all the mainstream beers. You would not want to take a keg that has been stored right side up and try to shake it to 'release the yeast', (or a bottle) you'll have wild beer on your hands for awhile. What I'm saying is it makes more sense to simply store upside down and flip over when ready to enjoy.
DCullender, that is just how it is done. If the place you get your kegs from, (assuming you like hef and buy them) gives you some lame story as to why they do it the way they do, -it's BS.
I would question them as to why they do not do this. And then I would not buy hefs from them until they change, because it ruins the keg IMO.
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