Beer News Blog

After a disappointing April that saw beer sales plummet to some of the lowest monthly sales in the company’s recent history, A-B’s sales have rebounded in May. The King of Beers has come out publicly to say that its quarterly earning are up 1%, a good sign for their year-end growth projections that had many industry insiders stunned at A-B’s confidence. Anheuser-Busch stated at the beginning of the fiscal year that they hoped to experience somewhere between 7%-10% growth in 2007.

April’s dip in sales may have been a surprise to some, but not to others. April was one of the slowest months across the board for mass retailers. Bad weather in 2007 has been plaguing numerous businesses in and outside of the beer industry. With people couped up in their homes, hiding out from the wet weather beer sales have been slow. Bar and other on-premise facilities have also seen a dip in sales.

With better weather in May people have been getting back to normal. With the warm weather trend throughout the United States and Memorial Day Weekend (the official start to barbecue season) beer sales should be getting back to normal. A-B should expect to see a huge spike in sales considering the fact that many people have been waiting for their chance to spend the day at the park, queing up hamburgers and hot dogs and enjoying their favorite brews.

This entry was posted on Tuesday, May 22nd, 2007 at 11:35 pm and is filed under Matt's Beer News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.