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Moosehead to Send Beer to Canadian Soldiers
New Brunswick-based Moosehead Breweries has announced they will be sending 1,700 cans of their Moosehead Lager to Canadian soldiers stationed in Afghanistan. Moosehead, the largest brewery in Canada, will send the brews at the request of Canadian soldiers stationed in Kandahar, who sent a special message to the brewer seeking an ice-cold reminder of the Great White North.
According to Moosehead spokesman Joel Levesque, the beer will be sent in three shipments out of Canadian Forces Base Trenton. The first shipment will be sent next week, the second at the end of October and the final shipment will go out sometime during the month of November. The beer will be used for toasts at celebrations and special occasions when the soldiers are off duty.
Canadian Military officials sent a request to Canada’s largest brewer hoping to purchase some pallets of Moosehead. Flattered by the request, Moosehead Breweries is currently working out a way to donate the beer. Along with the pallets of product, Moosehead will also be sending a poster signed by all of the brewery’s employees. The poster will include personal messages of hope and gratitude.
Working in the beverage industry I quickly learned that the military is a huge marketplace for the sale of beer and other products. I don’t want to tell companies how to conduct their businesses, but I would have to say Moosehead Breweries’ generous donation to their deployed troops is the right way to do things. By sending over free product, Moosehead is letting the Canadian soldiers risking their lives know they are appreciated, remembered and above all respected. I’d like to see more American companies jump on this bandwagon. Our boys have been in the sweltering sun for a long time, I think they all deserve a beer - on the house!
