Toll Free Orders:
1 (866) 291-5756
Anheuser-Busch Gets Cozy with Goose Island
In a deal that one might consider “a little tricky” King of Beers, Anheuser-Busch, purchased a stake in Chicago based Goose Island. Last week a merger was finalized by Widmer Brother Brewing Co. (a company owned by Anheuser-Busch) and Goose Island that will give the small beer company a chance at big time circulation. As a part of the deal Goose Island will now have access to the network of independent beer wholesalers who distribute Anheuser-Busch beers throughout the United States.
One unusual aspect about this purchase is that all three companies are family owned and operated, which probably eased the merger. In this newly extended family, everyone will have chores. Widmer will become a minority investor in Goose Island’s bottling plant and brewery on Fulton St. in Chicago, Illinois, helping to modernize and streamline the facility. Anheuser-Busch, who own about 40% of Widmer Brothers Brewing Co., will lend logistical support to help their distributors realize the full potential of Goose Island.
With the help of the both Widmer and Anheuser-Busch, Goose Island will most likely become a new “niche” beer. Found towards the end of the beer aisle. You know, the treat-to-your-tongue-not-to-your-wallet beers.
Although I’ve never been to Chicago nor have I drank a Goose Island, the minute I spot one at my local grocery store you bet I’ll be bringing it to the cash register. There are few things in this world that I am sure of - one of them happens to be that an ice cold Budweiser is always delicious and refreshing. They’ve stood by me in my times of need: children’s birthday parties, Fridays, lay-offs, promotions, Saturdays, births, deaths, boring football games, Tuesdays, great football games, Mondays as well as Sundays. It’s about high-time I supported them! This Goose Island’s for you Bud!
