First Canada, now the United States. In
a landslide poll Americans have voted for their favorite beverage, and
guess what? That’s right, beer was voted number one amongst
Americans. Posted today on the Gallop Poll website, beer was voted
king of the beverage hill. The poll shows that of the 41% of Americans
that consume alcohol regularly, their most common alcoholic beverage
choice is beer. Furthermore, beer represents 60% of alcoholic
The results of the poll are huge for beer brewers. Although the
results mirror that of years past, they show a strong increase in the
adult consumption of beer. Beer has been, for years, the beverage of
choice amongst legal age consumers. This year’s poll, however, shows
not only that beer is the country’s favorite drink but that beer sales
are up from the same results posted in July of 2005.
Beer consumption is up 5% from last year, big news for not only big
brewers like Anheuser-Busch, Miller Brewing Co. and Molson Coors
Brewing Co., but also for smaller craft beer breweries. Last week the
Micro Matic Beer Blog reported that the beer industry has benefited
from the popularity of organic beer as small organic breweries have
slowly but significantly entered the beer market. The addition of
smaller niche breweries and craft beer into the mainstream beer market
is a major factor in the growth of beer consumption over the last year.
The poll also shows a decrease in wine consumption. Over the last
few years the wine industry has benefited from the “wine fad”.
Popularized in films like Sideways, wine sales skyrocketed over the
last two fiscal years. According to the Gallop Poll, that popularity
has began to wane as craft beer consumption has trumped the sudden wine
I’m glad to see that beer has once again been crowned the number one
beverage in the United States. Truth be told, I don’t see what the
big fuss is about. I mean, I’ve been celebrating the good times and
washing down the bad times with beer for years. Not only because it’s
my favorite beverage in the world, but because drinking beer is what
Americans do best. I’m proud of you my fellow Americans; once again
you’ve proved why we live in such a great country. America!