Print Article 8/6/2006 Posted by Matt Article Rating:  / 1 Poor 12345 Best

Be a Bad Environmentalist - Drink Beer

Or at the very least capitalize on the fact that there are so very many bad environmentalists on the planet.  That’s what a group of beer entrepreneur’s from Greenland have done.  Greenland Brewhouse has found a way to soften the blow of the ever melting polar ice caps with the introduction of their Greenland Beer.  Greenland Beer, the company’s first foray into the wonderful world of beer, uses water from the Greenland’s ice cap.

The company’s new-brew-debut came this past Monday in Copenhagen, Denmark to critical acclaim.  A local described the new beer as “… smooth, soft, but not bitter … different from most other beer.”  Clever advertising?  Au contraire.  Greenland Brewhouse claims the water is some of the purest in the world.

Greenhouse Breweries co-founder Salik Hard explains, “Today, with all the pollution … you cannot get cleaner water than melted ice-cap water.” They back this up with real science, pointing out that while most of the world’s water has been compromised by so much airborne pollution.  The water from the ice caps has been encapsulated for the last 2,000 years, and thus shielded from the impurities in our atmosphere.

Greenhouse Brewers is the world’s first Inuit microbrewery.  The company is staffed by all-indigenous Greenlanders.  The brewery itself is located a mere 390 miles south of the Arctic Circle.  Studies have shown that Greenland’s glaciers are now melting twice as fast as they were five years ago, and by the year 2100 the melting could be irreversible.  Bad news if you are a human, unless you are a human cashing in on Greenland Beer.  Mental note - buy Greenland Brewhouse stock in 93 years.

Hey Lou, thanks for the alley-oop!

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